Two major international companies strengthened their presence in Malta during November, marking another step forward for the country’s digital and gaming sectors. Gentoo Media and Clever Advertising both opened new operations, further reinforcing Malta’s role as a trusted base for high-value digital activity.
Gentoo Media opens its headquarters in Malta
Gentoo Media inaugurated its new headquarters in Malta, adding more than 70 roles to the local workforce. The company specialises in digital affiliation and marketing strategies and employs 360 people across Serbia, Denmark, Spain, and the United Kingdom. Seventy team members are already based in Malta, most of whom are Maltese.
Minister for the Economy, Enterprise and Strategic Projects Silvio Schembri attended the opening and described it as a sign of confidence in Malta and the opportunities it offers. He highlighted the company’s contribution to the country’s growing digital economy and the value it brings to young Maltese and Gozitans.
Gentoo Media CEO Jonas Warrer said that Malta has played a central role in the company’s journey and that the new headquarters reflect a long-term commitment to growing from Malta. GamingMalta CEO Ivan Filetti added that Gentoo Media’s new space at The Quad represents more than an office, calling it a reflection of the ambition driving Malta’s digital sector.
Clever Advertising launches new Malta office with €7.5 million investment
Clever Advertising, a Portuguese company operating across five continents, also inaugurated its new office in Malta during November. The €7.5 million investment includes €6 million dedicated to the new premises at the former Wembley factory site in Gżira and a €1.5 million investment in the local video-game development company NARC.
Clever Advertising employs over 350 people worldwide. Thirty roles are already active in Malta, with plans to grow this number to 80 in the near future.
Minister Schembri attended the inauguration together with the CEOs of GamingMalta and the Malta Gaming Authority. He noted that this expansion reflects the trust international companies continue to place in Malta. He referred to recent announcements that eight companies will create around 1,300 new high-quality jobs with a combined €60 million investment.
A new programme funded by Clever Advertising was also unveiled, offering Maltese youths hands-on experience and practical training in the digital sector to support their entry into high-quality careers.
GamingMalta CEO Ivan Filetti welcomed Clever Advertising to Malta’s gaming ecosystem, noting that the company’s investment supports the goals outlined in Malta’s Vision 2050.
Clever Advertising’s Managing Director, Alberto Simoes, said Malta was a strategic choice due to its strong talent pool, proximity to key clients, and the regulatory frameworks supporting both gaming and financial services.
Both milestones continue to underline Malta’s credentials as a home for gaming excellence.
They widen opportunities for nurturing and attract talent reinforcing the country’s direction of placing high-value sectors, skills, and long-term resilience at the centre of economic growth, as outlined in Malta’s Vision 2050.
