January 20 - January 22
GamingMalta made its mark at ICE Barcelona 2025, held from January 20 to 22, reaffirming Malta’s position as a leader in the global iGaming sector. All in all, the expo saw a strong presence of Malta-based operators, professional services, and talent, showcasing the island’s integral role in shaping the gaming industry.
Throughout the event, the GamingMalta team focused on building valuable connections with key industry players, aiming to further position Malta as a Home for Gaming Excellence. By fostering strategic relationships, the team sought to draw new business to the island, while creating opportunities for Malta-based companies to enhance their visibility and strengthen their operations through important collaborations.
Speaking about Malta’s presence at ICE Barcelona, CEO Ivan Filletti said, “Malta may be small in size, but our impact on the iGaming industry continues to be immense. At ICE this year, our ‘Make It in Malta’ campaign celebrated the incredible success stories that have emerged from our ecosystem over the past two decades. Many leading iGaming companies in the industry today, some of which are now publicly listed, began as small startups on our island. This is the kind of growth, support, and innovation Malta offers to operators who choose it as their home, and we look forward to welcoming more world-class talent to our shores.”
The expo also provided GamingMalta with an opportunity to highlight our ecosystem’s strong focus on environmental, social, and governance (ESG). As a panellist in a discussion titled “Collaborative Approaches for Driving Social Impact and Increasing Revenue,” the CEO emphasised the various ESG initiatives spearheaded by Malta’s iGaming sector, including promoting responsible gaming practices and meaningful community engagement, setting a strong standard for ethical and sustainable gaming that is having a positive impact on the players and communities the industry serves.
Another highlight was the return of the popular GamingMalta TV series, which provided a platform for Malta-based operators to share their latest innovations, industry insights, and growth stories. The series showcased leaders discussing everything from casino and sportsbook advancements to ESG strategies, CRM developments, and more. Here too, the Make It in Malta campaign remained a focal point of these conversations with many interviewees sharing their experiences of how Malta’s business-friendly policies, robust regulatory framework, and skilled talent pool have played critical roles in their growth and success. The interviews are now being shared on GamingMalta’s social channels shining an insightful light on Malta’s iGaming ecosystem to a broader audience.
Beyond iGaming, GamingMalta also used ICE as a platform to promote Malta’s growing expertise in Esports, video game development, and immersive technology. By positioning Malta as a hub for these emerging industries, the team continues to seek synergies between these complementary sectors and broaden the island’s appeal to businesses looking to innovate and expand.
Stay updated on all GamingMalta’s events and initiatives on LinkedIn: https://www.linkedin.com/company/gamingmalta/
